Our mobile acquisition and retention campaigns deliver outstanding results. By harnessing our direct expertise, we create attention-grabbing ideas whether stand-alone or part of a fully integrated campaign.
Mobile marketing
Fiesta had come to represent all that was dull and uninteresting in its 30 year history. Wunderman set about reinventing Fiesta as a style icon by making it 'the Zeitgeist' (spirit of now). We invited our audience to upload images to Ford's own Flickr group, we drew live content from partners like Vogue, GQ and Last FM and we established a 'This is Now' blog. See what over 1 million visitors shared.
Ford Ka - Pre-Launch and 3D Mobile
Wunderman launched the all new Ka, combining a digital and direct acquisition campaign. To attract the younger, hard-to-reach driver we created an innovative 3D interactive mobile experience. See why 70,000 people got involved throughout Europe.
