wunderman

Over 88 million people visit Ford's websites in Europe each year. We were tasked with creating a platform that inspired and ensured that quality leads were directed to the dealers. Once created, we worked with our sister company, ZAAZ, to optimise the natural search and web experience to maximise every aspect of the interaction. See what we created.

A global website is at the centre of every vehicle manufacturer's online strategy. Land Rover's site had significant usability issues which Wunderman was briefed to correct. We developed a platform framework that balanced the rational and emotional needs of prospects. With all key indicators up, see how we increased purchase intention through great user experience.

With no TV support we were challenged to engage prospects emotionally and show the impact of the explosive power of the Range Rover Sport Supercharged. We created an immersive 'thriller movie' website to demonstrate the vehicle's menacing personality. Experience it for yourself.

The teenage years are notoriously difficult and periods are often far from happy. Wunderman developed two web platforms to help girls through their teenage years. Being Girl acts as your 'virtual big sister' while Happy Island created a community platform dedicated to happiness. See why teenage girls return time and again.

Wunderman was asked to develop the first ever e-commerce platform for adidas. By developing a faceted navigation we allowed users to find as easily as possible their product of interest - the product is the brand, after all. See how the site has helped develop sales in the UK, USA, France and the Netherlands.

We designed an e-commerce platform that allowed customers to design their own trainers and the team/strip of their amateur club. The simple intuitive design inspired, while making it as easy as possible for customers to create the design that suited them. What would you design?