Wunderman's role encompasses the development of adidas' e-commerce websites including global portal redesign, integrating brand content and e-commerce functionality in a 'one site' approach.
Examples of our work include the creation of Respect M.E. brand content microsite, featuring Missy Elliott, and the development of shop.adidas.co.uk
Wunderman was asked to develop the first ever e-commerce platform for adidas. By developing a faceted navigation we allowed users to find as easily as possible their product of interest - the product is the brand, after all. See how the site has helped develop sales in the UK, USA, France and the Netherlands.
Our insights revealed young females are wary of collaborations between musicians and brands. But they also have the desire to be creative and express themselves. We invited girls to enter a competition to become the new face of the Respect M.E. range. See why tens of thousands of girls signed up.
We designed an e-commerce platform that allowed customers to design their own trainers and the team/strip of their amateur club. The simple intuitive design inspired, while making it as easy as possible for customers to create the design that suited them. What would you design?
