wunderman

Fiesta had come to represent all that was dull and uninteresting in its 30 year history. Wunderman set about reinventing Fiesta as a style icon by making it 'the Zeitgeist' (spirit of now). We invited our audience to upload images to Ford's own Flickr group, we drew live content from partners like Vogue, GQ and Last FM and we established a 'This is Now' blog. See what over 1 million visitors shared.

Wunderman launched the all new Ka, combining a digital and direct acquisition campaign. To attract the younger, hard-to-reach driver we created the Find It social map of Europe and an innovative 3D interactive mobile experience. See the results for yourself.

Wunderman launched the all new Ka, combining a digital and direct acquisition campaign. To attract the younger, hard-to-reach driver we created an innovative 3D interactive mobile experience. See why 70,000 people got involved throughout Europe.

Over 88 million people visit Ford's websites in Europe each year. We were tasked with creating a platform that inspired and ensured that quality leads were directed to the dealers. Once created, we worked with our sister company, ZAAZ, to optimise the natural search and web experience to maximise every aspect of the interaction. See what we created.

Ford needed an extension of themselves to service existing customers and win new ones. Our role was to establish an organisation that tendered directly to Ford Fleet customers and managed the process from enquiry to delivery. See how we became one of Ford's biggest retailers.

We were challenged to change the game on a running and successful publication. Our strategy was to fundamentally redesign the personalised response device and tailor offers to all the key customer groups. See how by creating 21,000 different combinations we increased response by 20%.

We had to dramatise how 'Beautifully Arranged' the new Ford Focus is - how the individual parts work together in perfect harmony to create a beautiful whole. See how we did it and mix your own arrangement.

Because Mondeo has such great presence - it only takes a moment in time to decide how you feel about it (immediately and instinctively desirable). See why 15% of all visitors requested brochures, test-drives and further info.

The new Ford Kuga looks more stunning than all its competitors. Most 4x4s look 'Boxy and Ordinary'. We challenged the concept of why utilitarian objects are often designed to look very ordinary. Design doesn't have to look boring, be it a bus shelter or new 4x4.

Imagine how it feels to stand before a blank canvas and have it stare you down - the possibility, the pressure to do it justice. Kuga takes centre stage in this bold new world, designed with your preferences in mind.