The Solution
We needed to provide social currency to people who reject
mainstream advertising to ignite a real buzz about new Ford Ka. Our
'Find It' mobile campaign enables them to discover something new to
share with their mates. This is as new as it gets - Augmented
Reality 3D cars on your mobile.
'QR code' stickers hidden inside Don't Panic! packs were given away free throughout Europe in boutiques, independent bars and cool clubs, so our audience felt like only they had discovered them. Simply download our mobile application, point the camera-phone at the QR code sticker and an amazing 3D Ka projects on-screen.
The Result
In only two months, 70,000 individuals got involved with the
campaign and 3D Ka has been blogged across the globe from the UK to
Slovakia - even spreading to the US and Australia. The monthly
reach of these blogs is estimated at 300,000+.
