Wunderman provides for the strategic development and execution of all direct mail communications in the UK market, together with response handling, full data services and contact centre management for both retail and business to business marketing.
Jaguar LAMP - Learning and Monitoring Predictor
Jaguar needed a tool that would allow them to track the performance of every aspect of their marketing activity. We created Jaguar LAMP. It gives clients a day-by-day insight into online and offline campaign performance, bespoke reviews of loyalty/defection behaviour and dealer conversion of leads.
As part of the successful launch of the all new Jaguar XJ, we were tasked to build excitement, anticipation and interest in the car before the reveal on 9 July 2009.
