wunderman

Football or rugby, which is better? This was the debate we were looking to ignite with our viral film featuring rugby star Josh Lewsey. See why BBC's Football Focus played the film in full and why over a million people viewed it online.

We created a direct marketing campaign targeting premium car owners. By appealing to the connoisseur in them, we positioned buying a Range Rover not as one among many premium cars, but a life choice similar to buying a Patek Philippe watch. See how we exceeded our target by 400%.

A global website is at the centre of every vehicle manufacturer's online strategy. Land Rover's site had significant usability issues which Wunderman was briefed to correct. We developed a platform framework that balanced the rational and emotional needs of prospects. With all key indicators up, see how we increased purchase intention through great user experience.

With no TV support we were challenged to engage prospects emotionally and show the impact of the explosive power of the Range Rover Sport Supercharged. We created an immersive 'thriller movie' website to demonstrate the vehicle's menacing personality. Experience it for yourself.

We developed an interactive microsite that tells the 60-year story, beginning with the inception of the original Land Rover in 1948 and moving through the decades to the development of the LRX Concept car in 2008. The site is punctuated by stories of heritage, product and technical innovations. It showcases Land Rover's iconic advertising, demonstrates Land Rover's role in serving humanity and the environment and captures 60 years of 'the spirit of adventure'.

Land Rover is the manufacturer of the world's most capable vehicles. The Land Rover brand has long been defined by its 4x4 capability and has come to own that space comfortably in many markets. The aim of the LRX concept is to deliver an 'iconic' vehicle that helps position Land Rover as exciting, fun and youthful amongst the target market.