The Solution
Wunderman had to solve the usability issues and provide a platform
framework that balances rational goal-orientated information with
emotional brand experience and is scalable and flexible enough to
accommodate metrics-driven changes.
We did this through the application of a robust research, design, test and build development process including consumer, business and organisation requirements capture; functional design specification and lo-fi usability testing; and creative development.
The Result
The platform was developed in just six months, and simultaneously
launched in 22 markets in 56 languages. All of the key success
measures showed substantial increases (UK and US survey), ease of
navigation rose from 65% to 84% and increase in propensity to
purchase went from 37% to 50%.
