The Solution
We created a book called 'Decisions, Decisions': a little
book that showcased all those tricky purchasing decisions that our
audience of connoisseurs would be familiar with; vintage wine,
timeless art or exotic holiday destinations. The last page
showcased The Range Rover surrounded only by white space - because
when it comes to choosing a luxury 4x4 no other vehicle
compares.
The Result
Achieved a 6% response rate (in comparison to 1.8%
response rate from the previous campaign) and exceeded our target
by 400%.
