As the digital and direct agency for learndirect, Wunderman plans, delivers and evaluates all response-driven marcomms campaigns. We generate offline and online campaigns to sign up members of the public for numeracy and literacy learning, as well as delivering business leads for e-courses and NVQs.
A recent project includes adult literacy support through a children's book called 'Where Did The River Go?'. Over 55,000 people visited the site with 25,117 requesting copies of the book. 7% of registrants went onto enrol in a Learn Direct course.
